From the quilted leather seats to the crystal knobs and ceramic-coated buttons, the iX feels open and spacious as well as comfortable, quiet, and premium. The interior is part minimalistic, part futuristic and it all works. On the inside, it's an entirely different story. In person, the proportions actually work, and while I'm definitely not selecting it for the design of the year, I wouldn't allow its exterior styling to prevent me from buying one - if I were in the market for a luxury, all-electric SUV. The rest of the exterior is kind of uneventful, if not a bit chunky, but as I say in the video, it's actually not as bad as I believed it would be from looking at pictures and video. If the surface gets scratched, the plastic will fill in the scratch once it's been adequately heated, either by direct sunlight in a warm climate or by using a heating element, like a hairdryer.
One very interesting aspect of the grille is that BMW tells us that it has a "self-healing" polyethylene coating that both help to prevent scratches and also fix them if they do occur.
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